Our Editorial Process

Here at Royal Flush Vape, we are dedicated to providing experience, expertise, authoritativeness and trustworthiness, to ensure our customers and readers are equipped with the latest vaping news, guidance and vaping industry insight. Utilising our established Editorial Process, we provide the best possible information.

Developed by Royal Flush Vape, our Editorial Process is the backbone of everything we create. To ensure that our team continue to maintain the highest standards possible, our content is based on the 5 pillars of our Editorial Process. These pillars - (1) providing experience and expertise; (2) providing authority; (3) earning and maintaining trust; (4) keeping high journalistic standards and (5) continual monitoring and updating content - ensure that you can rely on timely, non-biased and factual information you require.

1. Providing experience and expertise

We value the importance of expert advice, especially when looking for advice and guidance which could relate to your health and well-being. In addition to working alongside leading vaping associations, with guidance from governmental bodies and health services, the majority of our team are ex-smokers themselves who have gone through smoking cessation to a healthier alternative with vaping.
Everything available from Royal Flush Vape is reviewed to ensure that it follows our strict Editorial Process, whilst continuing to provide both experience and expertise so that you receive non-biased and factual information, you can rest assured we've got you covered.

2. Providing authority

As a leading vape store, we pride ourselves on providing authoritative insight into the vaping industry. As proud partners of the UK Vaping Industry Association (UKVIA), registration with UK Government for cross border distance sales of electronic cigarettes and commitment to our 2050 net zero targets. We have direct industry insights at a much greater scale to provide authoritative consent, to ensure you have access to the most accurate vaping content available.

3. Earning and maintaining trust

Understandably, vaping information is vastly accessible, however can often be conflicting, overwhelming, inaccurate or irrelevant. We work hard on changing this.

Here at Royal Flush Vape, we create content that provides trustworthy, accurate, evidence-based, understandable and relevant.

Throughout our content available, we address topics across a wide range of areas to help you make your own informed decisions when it comes to vaping and your health.

We understand that every vaping journey is different, many are ex smokers, some still smoke and vape, others have taken up vaping to prevent themselves smoking. Whatever your journey, we stand with you providing inclusivity and empathy throughout as we all move towards a healthier lifestyle.

4. Keeping high journalistic standards

We're aware that you come to Royal Flush Vape for accurate and expert information on vaping, that's why we understand that it's our responsibility to set high journalistic standards. Our marketing and content team ensure that our content is non-biased, educational, and trustworthy, whilst providing experience and expertise throughout.

Here's a few examples on how we meet these standards:

Expert team: Our in-house editorial and marketing team are experts in their field with a track record of vaping knowledge, experience and authority.

Complete vetting: Our brand and content is reflected by the organisations, brands and media outlets we work alongside. By vetting everybody we work, we can asure you receive relevant and factual information.

New information: Our vaping content is created by experienced vapers and writers with daily fast-checks in place to bring you up to date and accurate content in the vaping industry.

Standard check: Our in-house team ensure that every piece of content is thoroughly cross checked before being published, by doing so we can ensure that everything we release meets our rigorous editorial standards.

5. Continual monitoring and updating content

Vaping information is constantly changing. New regulations come into force, products are constantly released, health guidance changes and older technology becomes out of date.

At Royal Flush Vape we continually monitor our content and make adjustments where required to ensure we're sharing the most up-to-date and accurate information possible. To do this, we undertake numerous audits and re-visions through varies ways:

Regular audits: We carry out frequent audits on our content to address any changes in language, terminology and trends

Daily updates: Our team of editors and marketing monitor changes in developing stories and regulations on a daily basis to ensure we maintain the greatest accuracy throughout our content.

Feedback action: We openly invite our customers and readers to engage with us on our content. We have a core focus on community engagement and welcome any potential issues highlighted to take immediate action and re-visit our content to update anything required.

Our Editorial Process - From us, Created for You

At Royal Flush Vape, you are our number one priority. We pride ourselves on being an ally to your healthier lifestyle when compared to smoking, whilst ensuring you have the most accurate, trustworthy and authoritative content possible.

As we continue to improve our services, we would love to hear from you if we could do it any better. If you have any queries or comments related to the accuracy or usability of our content, please do not hesitate to let us know.

Press & Media Enquiries

Our expert team of copywriters, marketing specialists, photography and video editors are committed to work closely with members of the media to provide industry quotes and data on a broad spectrum of topics.

Here at Royal Flush Vape we value and respect the importance the media plays in education; we are committed to working alongside journalists and members of the media to provide professional and transparent content for any queries you may have.