What nicotine strength should I use?

Light smokers: 3–6mg Average smokers: 10–12mg Heavy smokers: 18–20mg or nic salts

E-Liquids

What Is E-Liquid?

E-liquid (also known as vape juice or vape liquid) is the flavoured liquid used in all vape devices. When heated by your device’s coil inside the pod or tank, it turns into vapour — which is what you inhale when vaping.

What’s Inside E-liquid?

Most e-liquids are made up of four core ingredients:

Propylene Glycol (PG)

Vegetable Glycerine (VG)

Food-Grade Flavourings

Nicotine (optional)

Distilled Water

Nicotine isn’t essential — many people gradually reduce their strength over time, with some choosing completely nicotine-free options.

What Is PG and VG?

PG and VG are the base liquids that carry both flavour and (if included) nicotine, while also producing vapour.

Propylene Glycol (PG)

A thin, colourless liquid that:

Carries flavour very effectively
Produces a stronger throat hit (similar to smoking)
Works best in lower-powered devices like pod kits

Vegetable Glycerine (VG)

A thicker, slightly sweet liquid that:

Produces dense vapour clouds
Feels smoother on the inhale
Is ideal for sub ohm (DTL) vaping

Most e-liquids use a blend of both — this is known as the PG/VG ratio, and it plays a big role in how your vape feels.

Understanding PG/VG Ratios

The ratio of PG to VG affects flavour, vapour production and how the liquid performs in your device.

50/50 (PG/VG) — A balanced mix offering good flavour and a moderate throat hit. Ideal for beginners and MTL kits.
60/40 (VG/PG) — Slightly more vapour with a smoother inhale, suited to RDL vaping.
70/30 or higher VG — Designed for larger clouds and smoother draws. Best used in sub-ohm (DTL) devices.

What Are the Different Types of E-Liquid?

Nicotine Salts (Nic Salts)

Nicotine salts provide a smoother throat hit and are absorbed more quickly by the body.

Best for:

New vapers
Those wanting quick nicotine satisfaction
Pod kits and MTL devices

Freebase Nicotine

This is the traditional form of nicotine used in e-liquids. It delivers a stronger throat hit and absorbs more slowly.

Best for:

Former smokers who want a familiar feel
Users who prefer a more noticeable throat hit
MTL devices

Shortfills

Shortfills are larger bottles of nicotine free e-liquid (usually 50ml or 100ml) with space left to add a nicotine shot.

Best for:

Sub ohm (DTL) vapers
Those who want control over nicotine strength
Higher VG vaping

Vaping Styles & Choosing the Right E-Liquid

MTL (Mouth to Lung)

A tighter draw that mimics smoking — vapour is drawn into the mouth first, then inhaled.

Best choices:

50/50 e-liquids
Nic salts (5–20mg)
Freebase nicotine

RDL (Restricted Direct Lung)

A middle ground between MTL and DTL with a looser inhale and balanced vapour.

Best choices:

50/50 or 60/40 blends
Nic salts or freebase
Medium resistance coils

DTL (Direct to Lung)

A deep inhale straight to the lungs, producing large clouds and strong flavour.

Best choices:

High VG e-liquids (70%+)
Shortfills
Low nicotine (typically 3mg or less)

Choosing the Right Nicotine Strength

Your ideal strength often depends on how much you used to smoke:

For MTL Kits

1–5 cigarettes/day — 3mg freebase or 5mg nic salts
5–10/day — 6mg freebase or 10mg salts
10–20/day — 12mg freebase or 20mg salts
20+ — 18mg freebase

For Sub Ohm (DTL) Kits

1–20/day — 3mg
20+ — 6mg

Frequently Asked Questions

Yes. Most e liquids have a shelf life of 12–24 months. Proper storage away from heat and sunlight helps maintain flavour and nicotine strength.

Absolutely. Many vapers blend complementary flavours such as fruit and menthol or dessert and tobacco. Just keep VG/PG ratios similar for best results.

Yes. Nicotine free (0mg) vape liquids deliver the same flavour and cloud experience without any nicotine hit.

Push down and twist — all bottles are child-resistant and TPD-compliant for safety.